A
Fixture in Retail Stores
The Berg Selector was manufactured by
B. L. Berg until Dairy Equipment Corporation, also of Madison, WI, purchased
the company in 1952. Dairy Equipment Corporation continued production
of the Selector under the Berg name along with a full line of showcases
and several motion displays of various styles for different types of merchandise.
The Selector which, was renamed the A-Model Motion Display, was the most
popular and became 'a fixture' in retail stores across the country. Shoppers
everywhere were pushing little forward and reverse buttons. The Berg Company,
as a subsidiary of DEC, produced retail store fixtures for 30 years.
In 1972 Berg became one of two companies to manufacture a revolving display when Jahabow Industries of Owensville, Missouri, introduced its version called the Pro-Motion Revolving Display. The mechanism of the Jahabow case was completely different from the Berg model yet the look and functions of the two cases were essentially identical. Jahabow Industries, still one of the industries largest producers of showcases, manufactured the Pro-Motion for nearly twenty years before dropping the case from its extensive product line.
Production of the A-Model moved to Longmont, Colorado
in 1982 and The Berg Company became Berg Showcase Manufacturing, Inc.
when it was purchased from DEC. There, Berg Showcase Manufacturing, produced
the A-Model which, by then, had become synonymous with motion display
in the showcase industry. The last A-Model Motion Display was built by
Berg at the end of 1998 shortly before the company went out of business.
©2002 Spin Display Inc. 303/443-2721 sales@spindisplay.com
